You can't connect the dots looking forward, you can only connect them looking backwards.
The words "think different" were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts.